SAPA HAIR™ is a registered and protected trademark.It refers exclusively to hair whose bleach-lift performance fails to match its marketing claims.The term may not be used commercially without written permission.
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𝟏. 𝐇𝐚𝐢𝐫 𝐭𝐡𝐚𝐭 𝐩𝐫𝐨𝐦𝐢𝐬𝐞𝐬 𝐩𝐫𝐞𝐦𝐢𝐮𝐦… 𝐛𝐮𝐭 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞. Performs inconsistently under bleach, showing uneven lift, patchiness, gummy hair and structural breakdown during The Bleach Test™.
𝟐. 𝐔𝐬𝐞𝐝 𝐭𝐨 𝐝𝐞𝐬𝐜𝐫𝐢𝐛𝐞 𝐡𝐚𝐢𝐫 𝐰𝐡𝐨𝐬𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞𝐬 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞… 𝐛𝐮𝐭 𝐰𝐡𝐨𝐬𝐞 𝐥𝐢𝐟𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐜𝐨𝐧𝐟𝐮𝐬𝐢𝐨𝐧.
𝐒𝐲𝐧𝐨𝐧𝐲𝐦: Struggle bundle, premium hair-in- spirit only

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